|1||The theory of the marketing||5|
|2||The description of textile industry||7|
|3||The description of good - exclusive lingerie||8|
|4||The description of the market||9|
|6||The plan of promotion of the production in the market||14|
|7||The network of shops||18|
Each year students of our university take part in various projects and educational exchange programs. This year i decided to take a part in the project „Alkmāra, palīdz Liepājai”. Within the limits of this project the third and fourth year students should create a marketing strategy, in fact, the strategy of promotion of a certain good. I have chosen such product as lingerie, and in this work I will express my ideas about introduction and promotion of this good in the market. In due time the project should be presented to the commission of teachers. The authors of the best works, it might be 8 people, will receive an opportunity to go to Holland for four weeks. The special entertainment program for students is prepared in Holland. I think advertising specialists are creative people. I also decided to reflect the creativeness in my work. The basic principles or purposes of this work are: good maintenance and excellent presentation.
Putting in the nutshell, I drew conclusions that such kind of work is very interesting and cognitive, especially for students who are interested in travelling and acquisition knowledge and experience.
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