Marketing Strategies of Mercedes to Market the S-500

About the company:
Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leading models is the Mercedes S 500 which made its debut in autumn 1998.
Marketing Mix
Product
Features
Includes high-tech innovations like Pre-Safe, pre-crash occupant protection system. It can detect an impeding collision in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the front seats. The model year 2003 S-class will inaugurate this safety concept. …