Intuit Business Case
Assume the role of a marketing consultant hired to assess Intuit's operation and provide guidance for the future. Using the information in the case, conduct a situational analysis and offer recommendations for next steps.
*QuickBooks is a stable, successful product with more than 3 million small-business users (4,5 millions total market). It shares 85% of retail sales. Moreover 1 million new QuickBooks packages and upgrades are sold each year.
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