E-Bay Case Study
We have researched the following stakeholders and determined how they will view the pricing of eBay's IPO.
1.eBay's shareholders will prefer the highest price possible because it will make their current earnings worth a great deal.
2.The company will benefit from as high of a price it can get in order to raise the most capital possible to fund future growth.
3.Management will want a high price to signal firm strength, although they will prefer to stay on the conservative side in order to maintain the price.
4.Employees will want a high price because they will benefit from a growing company.
5.In this case, investment bankers will prefer that the price best reflects the market because they have agreed to a firm commitment underwriting. This will guarantee them the sale of all shares.
6.The competition will generally want a low price to keep eBay from raising capital to gain market share.
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