Company Case: Trap-Ease America: the Big Cheese of Mousetrap
6) I would change the marketing strategy by trying to target to more assorted segments. I would also attempt to reduce the price to be more competitive, and finally I would spend more money in promotion to communicate the merit of the product.
I would implement strategic control, which involves looking at whether strategies are well matched with opportunities. I would use the marketing audit tool to examine the company's environment, objectives, strategies, and activities and to take any correction action that would be necessary. And finally I would try to deliver orders on time, so that they are not refused.
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