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With reference to specific advertisements you have seen, explain what techniques have been used and why.
Carte Dour Ice Cream - A man and a woman are in a limo. Driving along, the man starts to prepare an ordinary ice cream for his girlfriend. As he is doing this, the girl is watching the limo TV, which is advertising Carte Dour. As the advert finishes, she is presented with this ordinary ice cream. Not pleased, she pouts. Then in the next scene we see her lover being thrown out of the moving limo in to a pile of rubbish.
This advert concentrates mainly on humour. It tells audiences that it is no ordinary ice cream and at the same time makes people laugh out loud. Adding humour to an advert m…
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- With reference to specific advertisements you have seen, explain what techniques have been used and why.
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