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Wiltech is a company founded in 1979. Its core business is the shavings products. It started to sell in the India market, which had some competitors as: Malhorta, Contron, Erasmic, and Gillette. Gillette is a potential strong competitor, which Wiltech was worried about its next moves in the market.
In 1983, Wiltech was facing some important issues, but its biggest concern was the actual sales with the introduction of a complete line of five products. The actual sales was far below what they expected, contrasting poorly to industry-wide sales.
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