Why did the Disney Brand devaluate over years?
"It is often said that our company's most valuable asset is the Disney name. Well you will get no argument from me. I kind of like the name myself, but in recent times there has been a tendency to refer to it as the Disney brand. To me this degrades Disney into a thing to be bureaucratically managed rather than a name to be creatively championed. Branding is something you do to cows."----Roy Disney
CHEESE IS RUNNING OUT FOR THE ENCHANTED MOUSE
<Tab/>I still remember vividly when I attended the information session regarding the college internships…
- How is the concept of congruency can be relevant to a revitalisation of brand equity strategy?
- The influence of advertising on the creation of brand meaning, looking specificlly at Coca-Cola and Nike.
- Why did the Disney Brand devaluate over years?
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