Why Did the Disney Brand Devalue Over Years?
Therefore, Disney will have its 3rd International them park after Paris and Tokyo. This action was highly welcomed by the China central government as well as the Hong Kong Special Administration Bureau. It is expected that this investment will boost the Hong Kong's economy growth for the next four decades. Disney, as one of the representation of the American culture, was highly admired among the Asian countries. By establishing a good reputation in Asia, I believe Disney is well prepared for a profitable battle in this continent. Hopefully, the next CEO would not screw up Disney's brand image in Asia as Eisner did in U.S.
"It's getting older, and the most interesting thing is when we look at what creates brand perception at Disney, there are three key assets, it's theme parks, animated motion pictures, and the Disney channel. And in most cases, the Disney channel turns up as the number one, essentially creator of a brand image. And when the Disney channel is doing as well as it does, or is doing, it has a very positive impact on the Disney brand which has been the halo effect on all of our Disney branded businesses which is great."
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- Why Did the Disney Brand Devalue Over Years?
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