Brand Analysis - Louis Vuitton
More Distinctive from the Competition
Louis Vuitton was very successful with consumers. It benefited from strong local in Japan, Europe and the US. This continued demand is due to the new products created by designer Marc Jacobs and the sustained quality of all Louis Vuitton products.
To be more distinctive from the competition, Louis Vuitton may consider concentrating its business model to production of leather goods only. As most of the competitors are doing many business other than only leather goods. If LV could concentrate on leather goods production alone, it could become not just the leader, but the specialist of producing different leather goods.
- Brand Analysis - Louis Vuitton
The Birth of a Brand
- The Influence of Advertising on the Creation of Brand Meaning, Looking Specifically at Coca-Cola and Nike
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