What value does a focus on the Gold Standards have for The Ritz-Carlton Hotel Company?

The Ritz-Carlton Hotel Company, L.L.C.
What value does a focus on the Gold Standards have for The Ritz-Carlton Hotel Company?
The Ritz-Carlton Hotel Company aims to succeed in one of the most logistically complex service businesses. Targeting primarily industry executives, meeting and corporate travel planners and affluent travelers, the Atlanta based company manages 25 luxury hotels that pursue the distinction of being the very best in each market. It does so base on the strength of a comprehensive service quality program that is integrated into marketing and business objectives.
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