What Type of Exploratory Research Designs Would You Suggest for Each of the Following Situations?
. There are many opportunities for experience surveys in this particular marketing problem. Anyone from a company executive to a product merchandiser can provide useful experience and knowledge that can benefit the research. Management can be probed for information obtained overseeing the overall operation of selling the product, whilst sales representatives can be questioned about their experience in dealing with front-line sales. Buying trends can also be measured by interviewing individuals outside the organisation; such as wholesalers and retails who can provide very accurate information and figures regarding popularity (ie. sales).
Focus groups can also be used in this situation to measure consumer reaction, indeed focus groups are used in the greater majority of all marketing research. As usual the focus group allows the discovery of new ideas, consumer insight, and hidden motivations. A focus group provides direct, undistorted communication from the consumer to the manufacturer. …
Marketing in China
- What Particular Factors Within the Marketing Environment Would You Take into Account in Producing a Marketing Plan for Macleans?
- What Type of Exploratory Research Designs Would You Suggest for Each of the Following Situations?
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