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What Is Marketing
Marketing plays an important and complex role in the economic. Its ultimate objective is to provide the customer with goods and service and satisfy their needs and wants, desires. This objective is accomplished by the marketing efforts of many sellers, wholesales, facilitating agencies, and even consumers themselves. The sellers must know what buyers want, and buyers must know what is for sale. This involves doing market research on customers, analyzing their needs, wants, desires, and then making strategic decisions about product design, service, pricing, promotion and distribution. In generally, the author defines the marketing is the process of planning and organizing the price, promotion, and distribution of ideas, service, and goods, also build and maintain the relationships that satisfy individual and group's objectives.…
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