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What Do You Understand by the Term Marketing Environment?
No organisation operates in a vacuum. All businesses are surrounded by laws, pressure groups, customers and competitors. These are part of the marketing environment that the organisation works within. Dealing with this environment is a major part of the marketer's work since marketing is an interface between the organisation and the outside world, meaning that the marketing policy of any firm should be viewed as operating within a rapidly changing environment. If a company is to meet it's goals, these external factors must be monitored and responded to.
All companies, no matter where they…
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