Individual values- each person’s own values that have been gathered since early childhood (inborn qualities, family, school, and friends) during the rest of his life (job, wife, kids, colleagues, fortunes, misfortunes). These values can be closely compared with person’s personal touches because they dictate his personal attitude towards his nearest surrounding, his everyday reaction; sometimes it can even be unconscious - impulsive, instinctive (aggressiveness, politeness, arrogance).
Social/communal values – these values are connected with conventional rules and spheres that build particular society. They might occur such spheres- politics, law, economics, typical goals for each social layer, technology, human rights.…
- Everybody Knows the Price of Everything and the Value of Nothing
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