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Value Chain Analysis of the Body Shop
One of the uniqueness of the HR in the Body Shop is that it integrates social and environmental principles into HR management system. Such as the inclusion of environmental responsibilities in job descriptions, day cares with children and even paid hours of work for local charities and community projects etc (Values Reporting: Individual Stakeholder Accounts for Employees, 2003). The Body Shop considers employees as company's most critical asset, and employee not only performs the daily retailing work, but also fulfils the social and environmental responsibilities. And the shop also established the reward system through financial incentives to motivate the employees to improve the retailing performance as well as promoting social and environmental changes through campaigning and volunteering. Therefore, the general management views and culture are responsive to the needs of employees.…
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