Unilever: "Path to Growth" strategy II.
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The case discusses the five-year long organizational restructuring program undertaken by the leading consumer goods company Unilever. It examines in detail the important elements of the restructuring program named the "Path to growth" strategy. The case focuses on the corporate strategy of Unilever and changes brought about with respect to organizational structure, brand restructurings, the acquisitions, operational processes, IT and supply chain management practices. Finally, it discusses the results of the restructuring program and examines the company's future prospects and reasons for…
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