Travel Marketing Tools, Part 3

Introduction
Regardless of the type of business one operates, the necessity of a solid marketing strategy is essential to the growth and sustainability of the company. For the purposes of this course, the team selected three e-businesses providing travel packages, which consist of travelociy.com, orbitz.com, and vegas.com. This paper will discuss the importance of developing an effective e-marketing strategy, as well as compare the customer service provided by each of each of these sites.
E-Marketing Defined
What is e-marketing and how does it differ from traditional forms of marketing?…