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The WRT Case Executive Summary
The WRT Engineered Products (EP) Division is faced with the challenge on how to generate more commercial sales without jeopardizing its business with the military. Bruce Jacobs did a good job in identifying potential commercial customers and fostering internal market sense; however, focused marketing efforts need to be taken to ensure long-term success.
EP has excellent engineers, high-level battery technology, good production facilities, competent product assurance, and impressive military orders. However, it has some problems like heavy loan burden due to over expansion…
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