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The internal and external environments interact to affect managers and organizations
"With the entire world as a market and national borders becoming increasingly meaningless, the potential for organizations to grow and expand is almost unlimited" (Robbins, 2003, p. 101), and business is increasingly international due to increasing sales and accessing resources(Wild, 1999). In such circumstance, organizations must learn how to survive and prosper in a global environment that is highly dynamic and unstable. Managers in this setting not only deal with a set of social , economic, legal and political factors in the home nation, but with entirely different set of these in eac…
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