The Home Video Game Industry
Sony has distinguished themselves by not showing the abuse of power as have Atari, Nintendo and Sega. The industry has had a change to mature and the key player are now companies such as Microsoft, Sony and Nintendo. Warner Brothers suffered in the beginning of the home video game industry with the disastourious results of Atari Inc. However, this entertainment has proved that it can sustain itself. Companies such as AOL/Time Warner and Disney would have a chance to cross promote themselves. This would add a whole new outlook.
The threat of the PC market also brings a chance of failure to the home video market. Joint alliances would be very beneficial to the remaining companies that have matured to find success.
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