The Coca-Cola Company - Overview

When I first read the session long project assignment, I sat down and tried to think of what company to research on. Being military, I thought seriously about researching more about the defense contractors that serve our mission. Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would be hard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one; may have been a good choice since my husband claims we should own stock with how much I shop there. However, I decided on number 92…