Symbolism: Branding and Advertising.
I will mainly focus on symbolic traits with relations to advertising but in order to do so we must first look at the Brand perspective. The symbolic values of branding are very strong and come in on many levels.
In order to understand and further investigate this topic, it is important to first define the meaning of symbolic and symbolism.
The Oxford dictionary definition for symbol is
"Sign; thing representing or typifying something"
A marketing dictionary defines symbolism as:
"Symbolic value and meaning are intangible, and the benefits are obtained only when the receivi…
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