Suppose to explain ABC model of attitude, conduct multiattribute. E.g. Mcdonald fast food restaurant
The ABC model of attitude assumes that a consumer's attitude (evaluation) of an attitude object (A◦) will depend on the beliefs he or she has about several or many attributes of the object. The use of multiattributes model implies that an attitude toward a product or brand can be predicted by identifying these specific beliefs and coming them to derive a measure of the consumer's overall attitude.
Most researchers agree that an attitude has 3 components:
-Affect refers to the way a consumer feels about an attitude object
-Behavior involves the person's inte…
E-pasta adrese, uz kuru nosūtīt darba saiti:
Saite uz darbu: