Strategies to entry China manufacturing market
<Tab/>In this essay, I will represent some of the strategies for a manufactured products company in Malaysia to penetrate new markets abroad, especially the huge market of China. On top of that, I will also recommend some of the fall-back positions for the company to deal with in case of the recommend strategies fail.
<Tab/>According to David Pollard (n.d.), the motivation for companies going international are from both reactive and proactive point of view: the reactive motivations are - "increasing international competition,…
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- Strategies to entry China manufacturing market
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