Strategic Planning at Apple, Inc

Apple Computer, Inc. whose humble beginnings were borne from two high school friends, Steven Wozniak and Steven Jobs, is now based in Cupertino California and is a Fortune 500 company. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer, 2005).
Apple Computer, Inc.'s principle activity is to design, manufacture and market personal computers and related personal computing and communicating solutions. The products are for education, creative, consumer, and business customers. …