Strategic managemnt of acer operating in Canada
Acer is a large and fast growing PC manufacturer worldwide. The company realized the business opportunities in Canadian market in 1996. The general manager of Acer America's Canadian operation believed that if they did the right thing, the firm could have a prosperous future. However, there were some difficult problems for him:
1.Was the Canadian market worth pursuing? If so, in what manner?
2.Should the operation be just sales office or a self-sufficient entity?
a.Could the benefits of assembly in Canada outweigh the costs?
b.What distribution channels to choose…
- Strategic Management, Why & How.
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