"Stereotyped Women in Advertising"
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Stereotyped Women in Advertising
For my research of gender roles in today's society, I decided to take a look at how men and women are portrayed in advertising. I watched three hours of prime time television commercials to see which products were directed at which gender. I developed criteria for my research to distinguish between commercials of and for men and commercials of and for women. I looked at location (inside or outside of the home), roles (professional, domestic), product type (home, child, outdoor, car), and gender of central character and whether or not they had a spouse an…
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