Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.
Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.
<Tab/>In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planning should be done as the plan states the marketing goals that the company…
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