Starbucks: Delivering Customer Service
Recent market research has revealed that Starbucks is not meeting customer expectations in the area of customer satisfaction. Starbucks must come up with a plan to target specific areas of improvement identified in the research to improve sales while keeping the potential impact on bottom line to the minimal.
Key results that stood out from the recent market research conducted showed that Starbucks:
* Was perceived as a corporate giant primarily concerned with growth.
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