Southwest is the only U.S. airline to earn a profit every year since 1973. Secondly, Southwest has have maintained a steady growth rate. Since deregulation in 1978, 120 airlines have gone bankrupt. They company has experienced 133% traffic growth over the past five years, ranging from 20 to 30 percent annually. Next is their outstanding stock performance. Investment guru Peter Lynch lauds Southwest as "The only U.S. airline to have made money every year since 1973." Up 300 percent since 1990, Southwest's stock has performed formidably. While airlines typically trade at typically at approximately ten times their earnings, Southwest has generally traded at twenty times earnings. Finally, Southwest continues to lead the industry with the lowest fares, market dominance, most productive workforce, low employee turnover, highest customer service rating and the youngest and safest fleet in the world. 7 Kelleher calls his company "NUTS!" However nuts they may be, they are living out one of the greatest success stories in the history of commercial aviation and they're having fun while doing it.
Section IV: Conclusion.
Since 1971, this eccentric and outlandish company has established a consistent pattern of deviating from convention. When other airlines were creating big hubs, Southwest was flying point to point. Instead of serving expensive meals, flight attendants pass out nuts. …
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