1.Implement ERP system that allows for proper bidding, adequate estimate shipping costs, and a secure payment method that inspires trust.
2.Establish CRM system to protect Sotheby's reputation. The brand should be taken care of accordingly to Sotheby's standards of service and quality. Prevent customer confusion and protect brand name. Operate a toll free number to adequately service customers. Promote a feeling of intimacy at the click of the mouse through the use of "space planner", "personal stylist" and "gift selector".
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