Showtime for Netflix.
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Showtime for Netflix
(Business 2.0 magazine, March 2005 issue)
Netflix is the pioneering Web-based DVD-rental firm. For a flat monthly fee, subscribers can order as many movies as they want, up to four at a time, and keep them as long as they want. Netflix doesn't have due dates, late fees, or titles out of stock; and movies usually arrive by mail in a day. As well, the Netflix service is more superior to in-store rentals. In 2004, subscribers grew from 1.5 million to 2.6 million. The $500 million market is growing 100% per year. Any market that big and growing that fast will attrac…
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