Research in the Area of Information Security at Corporate Websites Including the Role of "Privacy Seals"
*Through Web Trust's On-line Privacy Program, H.D. Vest demonstrated to its customers that it not only wants them to feel safe, secure and comfortable when filing tax returns on-line, but that it complies with a set of e-business best practices
*The proactive, preventive nature of WebTrust has helped H.D. Vest avoid many of the dangers of e-commerce before they became a problem; it helped the Company to avoid the negative financial impact realized by H&R Block when privacy breaches occurred on Block's site
*WebTrust helped level the playing field for H.D. Vest with larger competitors by giving credibility to its site and showing that H.D. Vest has raised the standard to which its competitors currently do not comply.
*WebTrust helped H.D. Vest increase its market share of on-line tax filings (Last year H.D. Vest ranked second in on-line filings); secondarily, it also helped to enhance the Company's market share in the offline world for tax preparation.
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