Public Relation Campaign Strategies.
In an effort to build media relations and generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing the following strategies for a PR campaign. These strategies will include the listing the objectives and developing a tactical plan using a variety of tools.
Objectives of PR Campaign.
When developing the objectives for the Kraft Foods public relations campaign, our company first considered the overall goals of the organization. The primary objective of this PR campaign is to prepare and promote minorities to mid and upper lev…
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