Promotional, Pricing and Distribution Strategy for IPT
IPT has established themselves as a leading manufacturer of gourmet candy and popcorn. Their goal is to launch this image into the current and new market place. IPT's target consumers are young and middle-age adults with income levels from lower middle-class and upward. This current target market makes up 65 percent of their online and retail sales with business-to-business sales making up the additional 35 percent. Research has also show that IPT sales would increase by as much as 50 percent by expanding their target market outside the Philadelphia area.
Now that IPT has established…
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