Promotion and Marketing.
Today's customers want better service, higher-quality goods and lower prices. With so many competing for the same customers in a time of volatile markets, businesses must proactively evolve or fall victims to their competitors. It is no wonder companies are rethinking how they do business. For years, companies have used word-of-mouth to get their business up and running. In today's business world this is just not enough and especially so for an e-business. Knowing the buying patterns, interests and desires of customers as well as how they search provides companies with an advantage ov…
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