Imagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively depending on the current fad. Systematically means that it needs to be done within a process. The lifecycle of a product needs to be evaluated through a strategic plan that will measure the life expectancy of the product. Subjectively refers to the target market that you are focusing on, who? What? Where? How? Why? These questions can help the marketing analyst develop a successful promotion campaign. Most importantly they need…
- How does the advert "In The Nick of Time" sell its product to a specific target audience?
- Product Mix
- Segmentation and Positioning Analysis of a New Product
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