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PEST Analysis Report for Two Leisure Firms
I was asked to prepare a PEST (political, economical, sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political, economical, sociological and technological factors and will then draw conclusions based on my analytical report.
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