Perceptual Maps in Marketing Simulation Paper
A perceptual map is a visual map of what the customer thinks of a brand. These maps give insight as to what different customers look for when making purchases. People might be thinking something that the company is not aware of or is different than what the company is trying to promote. In this report I will answer two questions about perceptual maps.
Is the repositioning of the product in the simulation as you expected? Why or why not?
Yes it is because I chose to reposition the product to cater to a younger audience who do not have the financial resources as the older crowd might have.…
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