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Orin Smith: Starbucks.
In 1987, Howard Shultz purchased the Starbucks name and assets and presided as the new CEO. Three years later, he approached Smith, who was then working at Danzas (a freight shipping company) to enlist him as the company's CFO. Smith was able to see the vision and future potential of Starbucks. It was then, that Smith began driving Starbucks through its delicate years of raising capital, becoming a public company, and developing goals for future growth.
"Before you can have an emotional connection with your customers, you have to have an emotional connection with your pe…
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- Orin Smith: Starbucks.
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