Mark Del Franco titles the article that I chose to review "Adventure in Benchmarking," The publication title is Catalog Age. The article discusses the importance of benchmarking in a company. The article gives a clear picture of how benchmarking is beneficial to different types of companies. They cover the important aspects from Cabela's, a based outdoor catalog, cooking catalogs, and Swanson Health Products.
The term benchmark when looked up in a dictionary can have multiple meanings. It can mean: (1) a reference or measurement standard for comparison, (2) a perfor…
- Organizational Behavior
- Organizational Behavior Importance
- The Importance of Organizational Behavior and its Effect on the Company
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