Nokia Brand dimensions.
2.3 Nokia brand dimensions
In this essay, I will go deeper in Nokia's branding strategy by looking through its four brand dimensions: brand personality, brand positioning, product strategy and brand promoting through advertising
2.3.1 Brand personality.
An important key that Nokia uses to build its brand strength is developing a unique brand personality. Let's make a comparison between Nokia and its strongest competitor, Motorola. As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person, it would be young, sexy, sophisticated, hip and generally "with it"".…
- American Medical Association
- Basic Essay on Computers from PC to Mainframe with Case Study on Networking
- Nokia Brand dimensions.
E-pasta adrese, uz kuru nosūtīt darba saiti:
Saite uz darbu: