Night Pearls: Genetically engineered fish
Strategic Marketing, MKT 501
Module #2 - Case Assignment
"Recent Biotech Innovation is a Little Fishy"
"Night Pearls" are not worn around the neck of the wealthy and famous and they are not a new appetizer at Red Lobster. These new little gems were stumbled upon by H.J. Tsai who is a professor of Fisheries Science at National Taiwan University. While working with genetically modified fish for medical research, Tsai isolated a gene from naturally glowing jellyfish, extracted it, and inserted it into the DNA of zebra fish. To Tsai's surprise, the jellyfish gene made zebra fish glow!
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