1. INDUSTRY ANALYSIS.
Pharmaceutical industry is a high money-making industry. It has historically been one of the nation's most profitable industries not only in USA, but all around the world. But in the US industry everything isn't exactly "coming up roses". Those huge gains of the industry were acquired on the expense of consumers. Also one of the main objections on the pharmaceutical industry is that competitive forces do not operate well in the pharmaceutical market, therefore allowing companies to charge excessive prices. …
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