A Report submitted in partial fulfilment of the requirements for the award of Master of Science of the Loughborough University.
This report was initiated in response to a case study by David Jobber (2004) regarding the 'Promotional Mix Methods' used in Movie Marketing.
Through both qualitative and quantitative research methods this report has discussed the key factors in the launching of a movie successfully, the efficiency and cost effectiveness of the different promotional vehicles used in the launching of blockbuster movies, the r…
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