Merchandising in sports marketing.
Merchandising is defined as all the activities having to do with the right merchandise at the right price at the right quantities at the right time in the right place with the proper controls. Marketing is the commercial functions involved in transferring goods from producer to consumer. By combining the aspects of merchandising and marketing into a sports spectrum, sports merchandising is the way professional sports teams and organizations market and deliver their products to the consumer. The vast majority of the marketing effort for sports team is accomplished through the playing of…
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