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Advertising has three significant levels. Advertising comes from its multiplicity of roles. Information, entertainment, and most consumers' way of life are the three levels in which advertising works. The first level is that information is primarily for new products or services and for prices and promotions. Pure informational advertising may connect the audience for which it is targeted. The second level can be a major source of entertainment. Advertising that entertains can appeal to a much broader target of consumers and build equity for the future. …
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