Media: this is an essay about the role and influnces of the media of today and how it is controlled, the history of the media and the media today

The Roles and Influence of the Media
This is an essay to discuss the roles and influence of the media in modern Britain. In this essay I will be looking at some sociological theories that are put forward on how the media effects our daily live. Media can be described in various way Marshall McLuhan a media theorist view of media is that the "the medium is the message" (http://mediatalk.guardian.co.uk/WebX?50@6.eNbcccyvb1x.1@.3ba74f3f) this could be constructed to mean that the power of the message conveyed; depends more on what form it has taken to relay the intended message, to what the…