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The Dynamic Environment
Historically, environmental changes are highly likely to have a significant influence on the world, its markets and its protagonists. Thus, it has always been a key factor in the success of a company to adjust to its changing environmental conditions. One reason to adapt is the fact that product innovations are so quickly seen and copied that seizing an advantage over competitors is difficult. New and formerly unknown markets emerge, which may pose an efficient means to sustain and expand business as well as revenues. …
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