Furthermore, Mercedes mostly channeled their products through a wholesales straight to the consumer, except the overseas consumers. For the past a number of years, Mercedes are successful on maintain the market, as now, not only one type of car they produce but also MVP car has come to the market. "Today Mercedes-Benz is the most successful premium brand. Its technical perfection, quality standards, innovative impact and numerous car legends such as the 300 SL Gullwing are unique" (Mercedes- Benz, 2005). Although, the car is generally expensive, but it's still receive a great amount of profit. This is because of the successful marketing which achieves a maximum consumers' satisfaction.
This report has observed the needs and important of marketing and how it affects the company's profitability. Overall, marketing is very important because it is able to find what consumer really wants, this help the business to target and position their markets accurately. And, therefore, attain consumer satisfaction which leads the business to their profitability.
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